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Natalia Kokareva

UX/UI Designer

For the past 5 years, I've enjoyed taking complicated problems and finding ways to solve them. I care about how things work, how they look, and I obsess over the small details that are often overlooked.

Headshot in a victorian frame.

Sample Case Studies

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2026 ⋅ Ikon Pass ⋅ Checkout Experience

Redesigning a High-Traffic Checkout in Three Phases 🔒

Ikon Pass's high-friction checkout shipped in phases after the original plan hit real technical constraints.

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2022 ⋅ Comcast ⋅ Vision Design

An Internal Tool for Managing Campaigns

A minimum viable experience for Comcast's internal campaign management tool that's built from existing client research and an early mockup.

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2023 ⋅ TIAA ⋅ Design Sprint

Rebuilding Developer's Demo into a Claims Experience

Turning a silent developer demo into TIAA's  working insurance claim experience and cutting task completion clicks from 64 to 45 across six user paths in a three-day design sprint.

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